Software provides search marketing analytics. (ThomasNet)

November 22nd 2006 Posted to news

Integrating web analytics, website tracking, and call-center tracking capabilities, Fathom Analytics aggregates data from multiple transaction channels and provides complete picture of Search Marketing initiatives. Marketers can perform analytics of paid search, online display advertising, re-marketing, contextual, and product information feeds. Excel-like features and drag-and-drop interface full story here

Blogger Niall Kennedy delved into the murkiness surrounding a site that hit the front page of Digg and several other social media websites, and found a hugely intertwined mix of link-baiting and keyword-targeting in place that profits from the viral nature of stories that grab attention. Geeks with weight problems need to pay better attention to their health, and as it is an ongoing full story here


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