Archive for October 30th, 2006

Intellectual property scorned in search engines: brands need to react (e-Consultancy)

GENEVA, Oct. 30 / While sponsored link sales are soaring, more and more brands are becoming the victim of positionsquatting or cybersquatting; seeing their web visitors redirected elsewhere. To also protect intellectual property online, IC-Agency has now developed BrandSweeper(TM). “Internet Media… click to continue

Marketers Demanding Better Count of the Clicks (New York Times)

In an effort to combat click fraud, companies are demanding that online publishers hire auditors to check their ad and viewer counts by the middle of 2007. click for more