Archive for September 12th, 2006

Click Happy? Fallout from Google?s $90 Million Click-Fraud Settlement (EContent Magazine)

In the wake of July?s click-fraud settlement, experts are speculating on its effects on web advertising and on how the industry can prevent click fraud in the first place. read more

NBC Universal is attempting to challenge Yahoo and Google for supremacy in the burgeoning market to distribute online video. read more

Thinking Beyond the Click (dmnews.com)

Keyword prices are always a hot issue and it’s understandable why this is so. Many paid search campaigns run at razor-thin margins, and if the cost of the keywords driving your business rises by just a few pennies, it can land campaigns in negative ROI-land. full story here

Search Engine Optimization Fundamentals Put in its most simple form, search engine optimization, or SEO, involves applying techniques to make … full story here