Keyword Research
What you Need to Know about Keyword Research
Keyword research is one of the initial steps in the creation of your own website. It will help you to determine profitable projects and at the same time eliminate unnecessary ones. In other words, it will help you determine if the keywords that you prefer for your website can generate profit or will place your site on the last pages of a search engine.
What is Keyword?
Before tackling keyword research, let us first clarify what is meant by the term keyword with relation in creating a website. Actually, it has two definitions depending if you are on search for something or you are writing a webpage.
From the point of view of an Internet user, keyword is the word or words used to search for something. For instance, you are looking for some information about diet pills. You will go to a particular search engine and enter “diet pills” or “green tea diet pills” or “herbal diet pills”, and others. These are the keywords for an Internet user. You will notice that aside from the keywords itself, the user added other terms. This makes keyword search narrowed thus landing on specific information.
From the perspective of an Internet publisher (the one who writes web pages), keyword represents the topic or theme for a webpage. We take the example we used earlier. After revealing all the sites which have such keywords, you will notice that every site enumerated in the search engine contain the words “diet pills”. It manifests that the author or the publisher of such site is using the keyword that you have type on the search box to represent the topic his site is focused into.
What is Keyword Research?
In simple terms, it is all about finding out what Internet users are actually searching for. For instance, in case of the keyword “diet pills”, you will not create a website or write a webpage about “healthy diet pills” if no one or very few Internet users will search for them. Remember that the popularity of the keyword you are using will help you place your site on the top pages of a particular search engine.
Keyword research will not only help you become visible on search engines, it could be your key on what complimentary markets, products, or services you should be addressing.
Popular Keyword Research Software
Here are some of the keywords research software you can utilize when doing keyword research:
• Wordtracker
It offers a free 7-day trial for their keyword search services. They will be sending you free weekly keyword lists straight to your inbox. After your free 7day trial, you will now be paying a subscription fee to continue gain access to their databank.
• Overture Keyword Tool
It is one of the most preferred keyword research tool used for many years until the introduction of the Wordtracker. It jumbles up keyphrases and eliminates unnecessary words.
• NicheBot
NicheBot is a free keyword research software that connects to the Wordtracker database and recovers the top 15 results for a keyword along with its related keywords. It also features thesaurus, keyword analysis, and others.
• Search.com Top Searches
It will give you the top 1000 competitive keywords which are updated weekly. You can use it if you prefer studying weekly keyword trends.
So you know the basics of keyword research. Remember that it is an integral part of the creation of a website. Either your site will advance or be left behind on the pages of a search engine will depend on the keywords you will be using.