Thinking Beyond the Click (dmnews.com)

September 12th 2006 Posted to news

Keyword prices are always a hot issue and it’s understandable why this is so. Many paid search campaigns run at razor-thin margins, and if the cost of the keywords driving your business rises by just a few pennies, it can land campaigns in negative ROI-land. full story here

Search Engine Optimization Fundamentals Put in its most simple form, search engine optimization, or SEO, involves applying techniques to make … full story here


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