Markets in Brief (Haaretz Daily)

February 07th 2008 Posted to news

The police yesterday released Barak Rosen, one of the owners of Canada Israel and the Pangaea real estate group, who had been arrested on suspicions of tax issues regarding the TreeTops housing project, which has attracted some of Israel’s best-known businessmen as partners, including the likes of Eazy Sheratzky and Elisha Yanay. continue

Americans spend an average of 14 hours a week online and 14 hours watching TV. But marketers spend 22% of their advertising dollars on TV and only 6% online, according to data compiled and analyzed by Google. Why are some chief marketing officers and major advertisers reluctant to add digital technology to the marketing mix, despite the Internet’s ability to help target huge audiences and build … continue


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